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“Play with passion and heart. If you don't bring passion into sports or into any job, you won't get anywhere.”

Hey!

Hi! I’m Alexander.

I am a dad, an Air Force veteran, and a freelance web developer helping small business owners build and maintain reliable websites. Read more about me ›

Everything I build runs through Dark Horse Virtue, where I manage websites, eCommerce stores, apps, and practical automation tools designed to reduce friction and complexity.

Whether you are looking to promote a simple splash page for a one-off event or need help fixing and maintaining an existing WordPress site, I work inside a controlled hosting setup so your site stays secure, fast, and predictable.

Grab a Pro Suite account today and work directly with me to take full ownership of your web presence. Find a plan ›

Dark Horse Virtue
Start your WordPress site for Free

Pro Suite is built for secure hosting, real ownership of your site data, and the freedom to grow without getting boxed in. Start with an included site address and upgrade to your own domain any time.

.darkhorsevirtue.io
Preview: yourname
You will create your Pro Suite login next, then you can launch WordPress with WordPress Manager and Softaculous. AutoSSL is included to keep your site served securely.
What you get with Pro Suite
  • 1
    cPanel management to control files, email, apps, and more.
  • 2
    WordPress Manager plus Softaculous for fast installs.
  • 3
    AutoSSL for secure delivery, plus Problem Solver and AI support tools.
Dark Horse Virtue

Free Pro Suite WP starter

Secure hosting, real control, and tools to move fast.

.darkhorsevirtue.io
Includes cPanel, WordPress Manager, Softaculous, AutoSSL, plus Problem Solver and MyCelf Intelligence AI.

“Success is not an accident; it’s the result of deliberate action.”

Work

Services I offer

From simple do it yourself setups to fully managed websites, everything starts with a Pro Suite hosting account at Dark Horse Virtue. This keeps your site secure, fast and easy to manage. From there, you choose how involved you want to be, from hands-on control to full “handle everything for me” support.

Pro Suite DIY Hosting

$7 / month
This plan is for anyone who likes to build things themselves. You get a clean, secure space with cPanel access, free SSL and one click installs for WordPress and other apps. It is a low cost way to run a stable site while you experiment, learn and shape your own setup.

Assisted Success

$11 / month
PS Assist provides a comfortable balance. It includes your hosting plus a full suite of software, premium WordPress plugins and an AI builder to help you launch pages faster. You also get priority support when you get stuck, want feedback or need help moving a project forward.
Includes a free dot com registration for one year with an annual plan commitment.

Complete Website Build

$700
This is a complete WordPress website built from start to finish. I create your custom SPA layout, install what is needed, tune it and make sure it feels right for its intended purpose. When it goes live, I walk you through how to use it so you are never left guessing.
Typical launch is within 7 to 10 days and includes 3 months of Pro Manage support for questions and light revisions while you get comfortable. Pro Suite Manage rate: $525.

Fully Managed Website

$55 / month
This is the simplest path if you want your website fully handled for you. I configure it, update it, watch over it and keep it running smoothly. You get to focus on your work, your family and your life, while your website stays healthy, secure and backed up on a regular schedule. No technical work required on your side.

Scale Your Pro Suite

A la carte resources
Start small and grow as you need to. Your Pro Suite account can be expanded without moving servers or changing plans.
  • Disk space $0.50 per GB (20 included)
  • Email accounts $0.75 per account (5 included)
  • MySQL databases $1.25 per database (2 included)
  • Subdomains $4.00 per subdomain (1 included)
  • Addon domains $4.00 per domain
  • Parked domains Included at no extra cost

Key features and highlights

Core build
Build and maintain websites and web apps
WordPress, custom stacks and small web apps tuned for your actual workflow, not just a pretty theme.
AI access
Unlimited MyCelf AI token credits
Use your AI tools freely on supported plans, from content drafts to idea boards and tech help while you build.
Craft
Obsessive attention to detail
Layout, speed, copy, little micro interactions all nudged until the site feels and flows exactly the right way.
Integrations
Connect different platforms so they work together
Link tools like WHMCS, email, forms and third party services so data flows cleanly instead of being copied by hand.
Custom
Create custom tools and features when needed
Small plugins, dashboards or automations that solve the oddly specific problems off the shelf tools never quite fix.
AI in practice
Integrate AI in practical ways
Chatbots, assistants and prompts wired into your site in ways that actually help visitors and save your time.
Security
Keep things secure and monitored from threats
Backups, updates and monitoring tuned so you do not have to babysit the server or wonder if something broke.
Data
Promote genuine data and project ownership
You keep control of your accounts, content and analytics so you can move, grow or pivot without being locked in.
Growth
Improve SEO so sites are easier to find
Clear structure, performance and on page basics that give search engines better signals and people better pages.

Development services

Once your hosting is in place, these one time services help you shape, extend and tune your site without committing to a full rebuild. Each option is scoped for a clear outcome and a defined delivery window.

Custom Page Build

$350.00 USD
A fully responsive WordPress page designed to fit your existing site and brand.
  • Custom layout and content structure based on your needs
  • Mobile first responsive design with accessibility in mind
  • Image optimization and on page SEO basics included
  • Integrated with your existing theme and plugins
  • Delivery timeframe: 5 to 7 business days*
Pro Suite Manage rate: $250. Pro Manage clients receive exclusive access to this discounted rate.

Feature Enhancement

$350.00 USD
Add one new feature or section to your site, scoped and developed to fit what you already have.
  • Interactive form, filter, widget or dynamic section
  • Seamlessly integrated into your existing layout
  • Compatible with modern browsers and devices
  • Built with clean, performance minded code
  • Includes styling adjustments to match your theme
  • Delivery timeframe: 5 to 10 business days*
Pro Suite Manage rate: $300. Pro Manage clients receive exclusive access to this discounted rate.

Plugin or Tool Integration

$300.00 USD
Extend your site with a plugin or third party tool that is installed, configured and tested for you.
  • One plugin or tool installed and fully configured
  • Integrated to match your existing theme and layout
  • Functionality tested and confirmed after setup
  • Optional styling tweaks for better visual alignment
  • Includes setup of API keys or credentials if provided
  • Delivery timeframe: 3 to 5 business days*
Pro Suite Manage rate: $150. Pro Manage clients receive exclusive access to this discounted rate.

External API or Service Setup

$600.00 USD
Connect your site to a third party platform such as a CRM, email tool, payment gateway or custom app.
  • One external platform, API or service configured
  • Secure setup with provided credentials or tokens
  • Tested for successful data flow or response handling
  • Includes webhook registration or REST integration if needed
  • Frontend or admin side integration where appropriate
  • Delivery timeframe: 7 to 10 business days*
Pro Suite Manage rate: $300. Pro Manage clients receive exclusive access to this discounted rate.

Performance & SEO Boost

$400.00 USD
A focused pass on performance, stability and on page SEO so your site feels faster and easier to find.
  • Site speed optimization and caching setup
  • Basic SEO audit and metadata alignment
  • Plugin audit and cleanup where applicable
  • Security hardening such as spam and update checks
  • Performance tweaks for image loading, mobile UX and more
  • Delivery timeframe: 5 to 7 business days*
Pro Suite Manage rate: $200. Pro Manage clients receive exclusive access to this discounted rate.

Content & Branding Update

$250.00 USD
A targeted refresh when your site feels dated or your visuals no longer match your direction.
  • Update or replace images, text, fonts and colors
  • Minor layout or section changes to existing pages
  • Adjustments to branding elements such as logos or icon sets
  • Applies brand guidelines where available
  • Content optimization for clarity, accessibility and tone
  • Delivery timeframe: 3 to 5 business days*
Pro Suite Manage rate: $100. Pro Manage clients receive exclusive access to this discounted rate.
Digital Footprint
Free .com domain

Get a free dot com registration when you start a Pro Suite Assist or Pro Suite Manage hosting account with an annual plan.

Offer valid with Pro Suite Assist or Pro Suite Manage annual hosting for new accounts. Free domain covers the first year of registration. Renewal is billed at the standard rate. Premium domains are not included.

“Good is not good enough when better is expected.”

Lab

Immediately see and test your coding techniques in this playground. Toggle between HTML, CSS and JS to input your code then click run and watch it come to life.  Start with an example template if its all new to you.

Code playground

Run CtrlEnter or CmdEnter

Run
Reset
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Loading playground...
Preview Sandboxed iframe
Validation: waiting for run.

Test your prompts on a variety of popular LLMs and compare their responses.  Easily save and download system prompts and configuration to share and use with other applications.

AI Prompt Testbed

Compare prompts across models wired through AI Engine
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Prompt setup

Model
Filter models
Temperature
0.7
Lower is more focused, higher is more creative.
Reset thread
Send prompt
Idle
Saved prompts
Save setup
No saved prompts yet.

Conversation

Latest
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MyCelf Technician Assistant

Chat to design prompts, media, and workflows with a multimodal assistant.

MyCelf Technician

Chat to design prompts, media, and workflows with a multimodal assistant.
Model: loading...
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Chats

New chat
Chat title
Optional system instructions - for example: "You are MyCelf Technician, an AI assistant that specializes in media and prompt design."

Need a break? Enjoy some entertainment that’s a little less brain destructive than social media.

Play Play Mini Asteroids

Do you have an idea for a new tool or widget application? Share it on Discord!

“All hockey players are bilingual. They know English and profanity.”

Blog

Brain lick blog

Glad you’re here! I’ve queued up the latest from my newsletter, dubbed… The Brain Lick. New articles every… well, when inspiration strikes. Enjoy!

“Persistence Is King” handwritten on a notepad beside a simple calendar and a wrench
discipline

Persistence is King

A phrase I once resented became a lesson I reshaped: schedules matter, but persistence is what makes progress inevitable.

Subscribe to the Brain Lick

Discord

Connect with me on the Problem Solver Discord Server

YouTube

Watch me make a fool of myself on video for your entertainment

X

Mostly brain-rot here but a dynamic app for spreading nonsense

linkedin

Ooh, look at me, i'm in a suit and I have all these fancy trophies

Pinterest

From EDC to off-grid gardening, pins to share

The Pond

This is my social app powered by Humhub.

"You miss 100% of the shots you don't take."

Bio

A bit more

My career started earlier than most. Instead of a new gadget for graduation, I asked for the fee to get my Colorado Real Estate license. I started out in residential sales and leasing, then stepped into commercial real estate where everything moves faster and carries more weight. That world taught me how to build and read contracts, dig through records, and present information in a concise manner. I went from helping with homes to learning how to close deals for companies like Albertson’s and Jimmy John’s, which gave me a real look at how larger operations make decisions.

After a few years, I fled the big business warzone to join the United States Air Force as a Jet Troop engine mechanic for the Fairchild Republic A-10 Thunderbolt II, more commonly referred to as the Warthog.  I spent six years learning the fundamentals of teamwork, proper maintenance practices, and acute attention to detail working Jet Engine Intermediate Maintenance (JEIM) back shop and test cell roles supporting both the General Electric TF-34-100A Turbofan and the Rolls- Royce T56 Turboprop engines. 

After completing my military commitment, I followed the path of least resistance into the world of DoD contract work. Initially the change was only in uniform from ABUs to jeans and a t-shirt.  Eventually, I was invited further into the private sector with a family owned aerospace research and development company, Aerovation, Inc.  I enjoyed a heavy download of information and learned from the absolute brightest maintainers and engineers I had ever known.  This was an incredible refining period in my life and one of the best jobs I think I will ever have had. My experience there gave me ‘the big picture’ perspective and launched me down a trajectory filled with complex systems, intricate builds and precision operating procedures.  My skills in operational security (OPSEC), off-site and remote engine testing automation and system configuration and programming grew ten-fold. 

I few years back, I made a decision to break away from the herd and start my own venture so that I could spend more time with my son.  This initially led me down a path in distributed ledger technology, blockchain applications and automated trading with crypto-currency options but has since transformed into so much more. 

In 2022, Open AI released Chat GPT to the world and I can hardly see the starting line anymore.  With lots of coffee and a shiny new tool in hand, I hunkered down and got to work. Dark Horses USA has since blossomed into a high functioning web and tech development ecosystem consisting of fast, reliable website hosting, custom workflow automations and passionate vision of empowering every high functioning individual with solutions to help take ownership of, prepare for and execute the mission they are on.

I bring over a decade of experience working with cutting edge engineering systems in the aerospace industry ranging from live mission support to R&D off-site testing.  Carrying my military experience and training into the private sector allowed for a transformative experience and exposed me to a world of magnificent data acquisition systems and information technology operations that I instantly fell in love with.  

My professional experience is rooted in solving complex problems with efficient solutions and my mission with Dark Horses USA is exactly the same:  To cultivate, test and execute modern solutions to problems.  

It’s not all work and no play around here though… I enjoy watching my son play hockey and coaching his youth hockey team.  The value and life lessons that youth sports teach is so important and I am grateful he has the opportunity to play and I, to coach.   We also enjoy going on bike rides, playing video games together and arguing with each other.  It is a truly amazing experience when you can actually argue with yourself… very introspective and highly recommended for those who haven’t experienced it.

Other hobbies I have include gardening, building self-sustaining systems and cooking… well, grilling mostly.  My ultimate goal and mission is to create an ecosystem of tools and solutions that allow individuals to harness technology to gain back ownership of their time.  During our lifetimes, we have the privilege of witnessing some of the most incredible technological advancements in human history.  That’s the opportunity, it’s our actions now that will define the trajectory of what’s to come. I don’t even really know what that means but I liked the way it sounds for a strong finish to this magnificent piece about myself…  I’ll see you out there🤙🏼

Alexander Gill

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Start with Clear and Detailed Prompts

When interacting with AI, especially generative models, the specificity of your request matters a lot. Detailed prompts lead to more accurate and satisfying outputs. For example, instead of asking for “a landscape,” specify the type of landscape, the time of day, the mood you’re aiming for, and any key elements you want included.

For models like Artist (DALL-E-3), which generate images based on text descriptions, it’s beneficial to think visually. Describe not just the objects you want to see, but also the style, atmosphere, and emotions you want the image to convey. Terms like “sunset colors,” “mystical atmosphere,” or “in the style of impressionist painters” can help guide the AI to produce results that better match your vision.

Your first interaction with an AI might not always produce the perfect outcome. Use the results as a learning opportunity to refine your approach. If the output isn’t what you expected, consider adjusting your prompt to be more precise or to clarify any misunderstandings. Iteration is a powerful tool in getting closer to the desired result.

Problem Solver Project Management

Project Quote

Receive a clear cost estimate of relevant Problem Solver solutions to boost your productivity.

Problem Solver Project Management

Project Resources

Each Project Evaluation includes a personalized list of resources specific to your project.

Problem Solver Project Management

Project Breakdown

Every Project Evaluation comes with a custom step by step guide to accomplish your goal.

Your Project is being evaluated!

Thank you for taking the time to share your project! I look forward to the opportunity to work with you! You can visit your Project Dashboard here.

Respectfully,
Alexander J. Gill

© 2025 Dark Horses USA.